Televizyonun çevre duyarlılığı kazandırmadaki rolü
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Date
1994
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Sosyal Bilimler Enstitüsü
Abstract
ABSTRACT The aim of this study is to determine the role of television on subjects' sensitivity on environmental issues in Bahçelievler and Mamak region. Frequency and percentage analysis which have been acquired from 200 subjects have been used; and chi2 - technique is used to test the hypotheses. As a result; * Television is superior to announce environmental problems in comparison to other communication media and face to face communication. * Increased educational status leads to increased sensitivity to environmental problems. * Increased income (monthly) leads to increased sensitivity to environmental problems, and interest to TV programmes about environmental issues. * A certain degree of decrease in interest. on TV programs about environmental issues is observed in "Gecekondu" regions. * Decreased educational status leads to higher degree of trust to formal. announcements about environmental problems on TV. '* A certain degree of increase in trust to formal announcements about environmental problems on TV is observed in "Gecekondu" regions. * Increased educational status leads to more intensive absorbtion of the message on environment - sensitive projects. But percentage of reactions are not increased. Above mentioned hypotheses are proven. Besides it had also proved that educational status, income and region of residence are significant factors is determining the role of TV on distributing environment sensitive messages. II
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