Evaluation of Mobile Banking Apps in Terms of Usability with Analytical Hierarchy Process

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dc.contributor.authorBaşar, Mehmet Sinan
dc.contributor.authorKul, Sinan
dc.contributor.departmentOthertr_TR
dc.contributor.facultyOthertr_TR
dc.date.accessioned2021-10-21T11:48:10Z
dc.date.available2021-10-21T11:48:10Z
dc.date.issued2020-06-30
dc.description.abstractEfficiency and satisfaction are three factors that determine the usability of a product or system. To evaluate these factors, it is necessary to separate them into sub-criteria. The availability of the system can also be measured by these sub criteria. In this study, mobile applications of 6 banks in Turkey were evaluated comparatively in terms of usability. In this study, alternatives and criteria were first determined. Then a team of experts evaluated the criteria comparatively and a comparison matrix between factors was obtained. A comparison matrix between factors was calculated to show the importance of all factors. Then, the mobile applications of the banks were compared among themselves, and this process was performed separately for each evaluation factor. As a result of the analysis, banks' mobile applications are ranked according to the score they received in terms of usability. In addition, whether banks are state or private had no effect on the availability of mobile applications.tr_TR
dc.description.indexTrdizintr_TR
dc.identifier.endpage49tr_TR
dc.identifier.issn/e-issn2636-8544
dc.identifier.issue1tr_TR
dc.identifier.startpage39tr_TR
dc.identifier.urihttps://doi.org/10.33721/by.677976tr_TR
dc.identifier.urihttp://hdl.handle.net/20.500.12575/75631
dc.identifier.volume3tr_TR
dc.language.isoentr_TR
dc.publisherAnkara Üniversitesitr_TR
dc.relation.isversionof10.33721/by.677976tr_TR
dc.relation.journalBilgi Yönetimitr_TR
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Başka Kurum Yazarıtr_TR
dc.subjectMobile Bankingtr_TR
dc.subjectMobile Applicationstr_TR
dc.subjectAnalytic Hierarchy Processtr_TR
dc.titleEvaluation of Mobile Banking Apps in Terms of Usability with Analytical Hierarchy Processtr_TR
dc.typeArticletr_TR

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Cilt:03 Sayı:01 (2020)